Skillshare class promo link In this episode I talk with lettering artist Martina Flor. Martina started as a designer in Argentina, but she soon discovered the joy of hand lettering. From there she built a successful career as a lettering artist, which has now become a small empire of inspiring work, masterclasses, coaching groups, books, and even a podcast. Of course, she couldn’t do all of this on her own. She’s built an entire team around her so she can focus more on doing what she loves most, while being able to grow her business well beyond what she could do alone. As she puts it best, ““There’s no progress in isolation.”
Learn how to Make Inky Maps (Procreate Edition) on Skillshare — Get 30 Days of Skillshare Free with This Link — https://skl.sh/3Swd9SK
In this episode I talk with lettering artist Martina Flor. Martina started as a designer in Argentina, but she soon discovered the joy of hand lettering. From there she built a successful career as a lettering artist, which has now become a small empire of inspiring work, masterclasses, coaching groups, books, and even a podcast. Of course, she couldn’t do all of this on her own. She’s built an entire team around her so she can focus more on doing what she loves most, while being able to grow her business well beyond what she could do alone. As she puts it best, ““There’s no progress in isolation.”
In This Episode
HOW TO SUPPORT
TIMESTAMPS
00:00 Podcast Hook – Why You Should Listen
00:25 Introduction – Meet Your Host and the Episode's Topic
03:54 How to Support the Podcast – Ways to Help
04:33 Interview with Martina Flor Begins
07:29 Martina Flor’s Journey: Becoming a Lettering Artist
10:34 Why Martina Chose to Focus on Lettering
15:05 Big Leap vs. Small Steps: How to Achieve Your Dream Job
20:47 Leveraging Your Art Skills for Career Success
21:47 How Small Freelance Jobs Lead to Bigger Opportunities
22:47 Martina’s First Real Client Projects
23:04 Martina’s Proven Client Outreach Strategy
29:12 Building Business Systems vs. Reinventing the Wheel
33:44 How to Run Your Freelance Business Like an Agency
35:10 Selling Yourself: How to Build a Strong Portfolio with No Experience
36:50 Systematizing Your Freelance Process
37:18 Examples of How to Explain Your Creative Process in Your Portfolio
38:39 How to Create a PDF That Explains Your Design Process
41:26 Why You Need a Professional Portrait on Your Portfolio
42:17 Profile Picture: Should You Use an Illustration or a Photo?
43:40 How to Confidently Present Yourself in Your Portfolio
44:50 Is Martina Flor an Introvert or Extrovert?
49:13 Overcoming the Fear of Hiding Behind Your Work
51:09 Why Your Personal Values Matter to Attracting Clients
53:30 How Aligning Your Values Makes You a Competitive Illustrator
55:10 Why Having a Vision Gives Your Work a Purpose
57:26 How Being Too Available Can Harm Your Freelance Business
1:01:03 Inky Maps Procreate Edition – Skillshare Class Promotion
1:02:15 How to Stay Creative While Running a Team
1:11:26 Choosing a Focus: Letting Go of Other Creative Opportunities
1:12:08 Outsourcing Your Creative Skills – Is It Possible?
1:14:12 Affording Help: Should You Hire Experts or Teach Someone?
1:18:47 How to Know When It’s Time to Hire Help for Your Freelance Business
1:24:17 Teaching on Skillshare vs. Kajabi or Teachable: Which Platform is Better?
1:35:35 Martina Flor’s Book Make It: A Must-Read for Creatives
1:46:57 Get Martina’s Book Make It for Only $0.99!
1:47:49 Martina Flor’s Advice to Beginner Illustrators
1:49:23 Martina Flor’s Tips for Experienced Illustrators
1:51:18 Podcast Outro – Final Thoughts and What’s Next
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